Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/27340
| Title: | Should I win or should I not lose investigating the role of motivation in processing brand related information in advergames |
| Researcher: | Ghosh, Tathagata |
| Guide(s): | Venu Gopal Rao, K S |
| Keywords: | Management |
| Upload Date: | 30-Oct-2014 |
| University: | ICFAI Foundation for Higher Education |
| Completed Date: | 09/10/2017 |
| Abstract: | None |
| Pagination: | - |
| URI: | http://hdl.handle.net/10603/27340 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_ title.pdf | Attached File | 9.53 kB | Adobe PDF | View/Open |
| 02_ acknowledgements.pdf | 110.26 kB | Adobe PDF | View/Open | |
| 03_ synopsis.pdf | 159.58 kB | Adobe PDF | View/Open | |
| 04_ table of contents.pdf | 154.04 kB | Adobe PDF | View/Open | |
| 05_ list of tables & figures.pdf | 237.52 kB | Adobe PDF | View/Open | |
| 06_ chapter 1.pdf | 169.41 kB | Adobe PDF | View/Open | |
| 07_ chapter 2.pdf | 433.61 kB | Adobe PDF | View/Open | |
| 08_ chapter 3.pdf | 215.49 kB | Adobe PDF | View/Open | |
| 09_ chapter 4.pdf | 355.48 kB | Adobe PDF | View/Open | |
| 10_ chapter 5.pdf | 417.44 kB | Adobe PDF | View/Open | |
| 11_ chapter 6.pdf | 180.07 kB | Adobe PDF | View/Open | |
| 12_ references.pdf | 208.97 kB | Adobe PDF | View/Open | |
| 13_ appendix.pdf | 897.32 kB | Adobe PDF | View/Open |
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