Celebrity Endorsement And Sales Promotion A Study On The Impact Of Consumer Buying Behaviour On Select Fast Moving Consumer Goods With Specific Reference To Chennai City

Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/272567

Full metadata record

DC Field	Value	Language
dc.coverage.spatial
dc.date.accessioned	2020-01-29T06:07:15Z	-
dc.date.available	2020-01-29T06:07:15Z	-
dc.identifier.uri	http://hdl.handle.net/10603/272567	-
dc.description.abstract	newlineCelebrity Endorsement And Sales Promotion-A Study On The Impact Of Consumer Buying Behaviour On Select Fast Moving Consumer Goods With Specific Reference To Chennai City newline
dc.format.extent
dc.language	English
dc.relation
dc.rights	university
dc.title	Celebrity Endorsement And Sales Promotion A Study On The Impact Of Consumer Buying Behaviour On Select Fast Moving Consumer Goods With Specific Reference To Chennai City
dc.title.alternative
dc.creator.researcher	Rathi S
dc.subject.keyword	Arts and Humanities,Arts and Recreation,Art
dc.description.note
dc.contributor.guide	S.Gurusamy
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.publisher.institution	Department of Commerce
dc.date.registered
dc.date.completed
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterial	DVD
dc.source.university	University
dc.type.degree	Ph.D.
Appears in Departments:	Department of Commerce

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File	Description	Size	Format
01_title.pdf	Attached File	441.49 kB	Adobe PDF	View/Open
02_certificate.pdf		376.72 kB	Adobe PDF	View/Open
03_preliminary pages.pdf		4.53 MB	Adobe PDF	View/Open
04_chapter 1.pdf		11.59 MB	Adobe PDF	View/Open
05_chapter 2.pdf		15.22 MB	Adobe PDF	View/Open
06_chapter 3.pdf		13.71 MB	Adobe PDF	View/Open
07_chapter 4.pdf		24.16 MB	Adobe PDF	View/Open
08_chapter 5.pdf		17.45 MB	Adobe PDF	View/Open
09_chapter 6.pdf		17.17 MB	Adobe PDF	View/Open
10_chapter 7.pdf		9.79 MB	Adobe PDF	View/Open
11_biblography.pdf		3.9 MB	Adobe PDF	View/Open
12_appendix.pdf		5.17 MB	Adobe PDF	View/Open

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