Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/272567
| Title: | Celebrity Endorsement And Sales Promotion A Study On The Impact Of Consumer Buying Behaviour On Select Fast Moving Consumer Goods With Specific Reference To Chennai City |
| Researcher: | Rathi S |
| Guide(s): | S.Gurusamy |
| Keywords: | Arts and Humanities,Arts and Recreation,Art |
| University: | University of Madras |
| Completed Date: | |
| Abstract: | newlineCelebrity Endorsement And Sales Promotion-A Study On The Impact Of Consumer Buying Behaviour On Select Fast Moving Consumer Goods With Specific Reference To Chennai City newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/272567 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 441.49 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 376.72 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 4.53 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 11.59 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 15.22 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 13.71 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 24.16 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 17.45 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 17.17 MB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 9.79 MB | Adobe PDF | View/Open | |
| 11_biblography.pdf | 3.9 MB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 5.17 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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