Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/272262
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Management | |
| dc.date.accessioned | 2020-01-28T05:13:05Z | - |
| dc.date.available | 2020-01-28T05:13:05Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/272262 | - |
| dc.description.abstract | file attached | |
| dc.format.extent | 216 p. | |
| dc.language | English | |
| dc.relation | no. of references 34 | |
| dc.rights | university | |
| dc.title | The empirical study on the effectiveness of sport celebrity in television advertisement A consumer perspective approach | |
| dc.title.alternative | - | |
| dc.creator.researcher | Jobanputra, Kuldeep Harshadrai | |
| dc.subject.keyword | Consumer behaviour | |
| dc.subject.keyword | Credibility | |
| dc.subject.keyword | Endorsement | |
| dc.subject.keyword | Personality and suitability | |
| dc.subject.keyword | Popularity | |
| dc.subject.keyword | Social Sciences,Economics and Business,Business | |
| dc.subject.keyword | Sports celebrity | |
| dc.subject.keyword | Television advertisement | |
| dc.description.note | bibliography p.208-216 | |
| dc.contributor.guide | Vaishnani, Haresh | |
| dc.publisher.place | Rajkot | |
| dc.publisher.university | Saurashtra University | |
| dc.publisher.institution | Department of Business Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2018 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Business Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 6.41 MB | Adobe PDF | View/Open |
| 02_certificate.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 06_table of content.pdf | 6.41 MB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 6.43 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 6.42 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 6.42 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 6.45 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 6.42 MB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 6.42 MB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 7.91 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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