Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/271345
| Title: | Impact of cartoon shows on kids and their influence on the buying behaviour of parents an empirical analysis |
| Researcher: | Gupta, Shikha |
| Guide(s): | Khandelwal, Aditi R |
| Keywords: | Social Sciences,Economics and Business,Management, Cartoon, Shows, Kids, Buying, Behaviour, Parents |
| University: | The IIS University |
| Completed Date: | 04/09/2019 |
| Abstract: | newline |
| Pagination: | xiv, 247p. |
| URI: | http://hdl.handle.net/10603/271345 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 91.81 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 94.86 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 68.57 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 104.68 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 65.25 kB | Adobe PDF | View/Open | |
| 06_list of tables figures.pdf | 92.42 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 255.94 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 274.86 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 532.95 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.57 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 573.04 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 157.27 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 137.41 kB | Adobe PDF | View/Open | |
| appendices.pdf | 108.81 kB | Adobe PDF | View/Open |
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