Empirical study on supply chain management in India perspectives of suppliers original equipment manufacturers logistics service providers and retailers

Abstract

Shortened product life cycles and services escalating global competition heightened expectation of customers and a trend towards vertical disintegration has contributed to the modern business environment becoming progressively more complex To competing successfully in today s newlinemarketplace organizations need concurrently to manage effectively and efficiently the activities of design manufacturing distribution service and recycling of their products and services to customers Increasing global competition vertical disintegration and a focus on core activities have led to the belief that firms are links in a networked supply chain and the battle of competitiveness is increasingly fought between supply chains and not companies Serving the right customers finding the right suppliers and fostering trust with the right partners have a great impact on today s as well as future business performance In this context the SCM approach has thus been increasingly identified by many organizations as an opportunity to achieve newlinethese goals To attain these criteria it has become imperative for organizations the world over to tap the principles of Supply Chain Management newline