Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/265299
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Studies | |
| dc.date.accessioned | 2019-12-27T07:27:13Z | - |
| dc.date.available | 2019-12-27T07:27:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/265299 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xiii, 174p. | |
| dc.language | English | |
| dc.relation | Reference given | |
| dc.rights | university | |
| dc.title | A study on brand consciousness of women and its effect on family buying behaviour With special reference to personal care products in Chennai city | |
| dc.title.alternative | ||
| dc.creator.researcher | Sundari, R | |
| dc.subject.keyword | Brandconsciousness | |
| dc.subject.keyword | Family | |
| dc.subject.keyword | Women | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Sakthivelmurugan, M | |
| dc.publisher.place | Kodaikanal | |
| dc.publisher.university | Mother Teresa Womens University | |
| dc.publisher.institution | Department of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2012 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 29cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 31.9 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 34.32 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 42.24 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 69.7 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 471.96 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 963.13 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 2.67 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 1.81 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 2.8 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.2 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 454.37 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 681.08 kB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 325.77 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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