Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/265299
| Title: | A study on brand consciousness of women and its effect on family buying behaviour With special reference to personal care products in Chennai city |
| Researcher: | Sundari, R |
| Guide(s): | Sakthivelmurugan, M |
| Keywords: | Brandconsciousness Family Women |
| University: | Mother Teresa Womens University |
| Completed Date: | 2012 |
| Abstract: | Abstract not available |
| Pagination: | xiii, 174p. |
| URI: | http://hdl.handle.net/10603/265299 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 31.9 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 34.32 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 42.24 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 69.7 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 471.96 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 963.13 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 2.67 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 1.81 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 2.8 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.2 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 454.37 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 681.08 kB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 325.77 kB | Adobe PDF | View/Open |
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