1. Shodhganga@INFLIBNET
  2. Mother Teresa Womens University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/265082
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialCommerce
dc.date.accessioned2019-12-27T06:23:30Z-
dc.date.available2019-12-27T06:23:30Z-
dc.identifier.urihttp://hdl.handle.net/10603/265082-
dc.description.abstractAbstract not available
dc.format.extentxix, 227p.
dc.languageEnglish
dc.relation125-130
dc.rightsuniversity
dc.titleThe role of brand image in the purchasing behaviour of women consumers
dc.title.alternative
dc.creator.researcherArutselvi, M
dc.subject.keywordBrandimage
dc.subject.keywordPurchasing
dc.subject.keywordWomenconsumers
dc.description.noteData not available
dc.contributor.guideVenkatramaraju, D
dc.publisher.placeKodaikanal
dc.publisher.universityMother Teresa Womens University
dc.publisher.institutionDepartment of Commerce
dc.date.registeredn.d.
dc.date.completed2010
dc.date.awardedn.d.
dc.format.dimensions29cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File36.38 kBAdobe PDFView/Open
02_certificate.pdf44.31 kBAdobe PDFView/Open
03_declaration.pdf24.88 kBAdobe PDFView/Open
04_acknowledgement.pdf46.32 kBAdobe PDFView/Open
05_contents.pdf468.12 kBAdobe PDFView/Open
06_chapter 1.pdf662.36 kBAdobe PDFView/Open
07_chapter 2.pdf4.27 MBAdobe PDFView/Open
08_chapter 3.pdf1.57 MBAdobe PDFView/Open
09_chapter 4.pdf1.17 MBAdobe PDFView/Open
10_chapter 5.pdf2.46 MBAdobe PDFView/Open
11_chapter 6.pdf1.22 MBAdobe PDFView/Open
12_chapter 7.pdf750.96 kBAdobe PDFView/Open
13_bibliography.pdf1.05 MBAdobe PDFView/Open
14_appendix.pdf733.44 kBAdobe PDFView/Open
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