Students satisfaction attitude and behavioural outcome in higher educational institutions

Abstract

This research focuses on the students expectation overall satisfaction attitude and their behavioural outcome towards four categories of educational institutions Standalone Technical Arts and Science and Universities offering management programme in Coimbatore The primary objective is to study the gap existing if any between expected and perceived institution s quality among four categories of educational institutions offering management programme and to study the impact of institution s quality factors emotions cognitive dissonance students overall satisfaction and attitude on behavioural outcome The descriptive method of research was adopted for this study Primary data was collected using a structured questionnaire The study was carried out among management graduates belonging to four categories of institutions namely Standalone Technical Arts and Science and Universities offering management programme in the city of Coimbatore Proportionate stratified random sampling technique was used to identify the respondents