1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. School of Management and Business Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/26009
Title: The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala
Researcher: Bhai, P S Lekshmi
Guide(s): Sreeranganadhan, K
Keywords: Advertising
Brand preferences
Consumer behavior
Consumer durables
Kerala
Upload Date: 26-Sep-2014
University: Mahatma Gandhi University
Completed Date: 05/09/2012
Abstract: newline
Pagination: 360p.
URI: http://hdl.handle.net/10603/26009
Appears in Departments:School of Management and Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File140.8 kBAdobe PDFView/Open
02_declaration.pdf20.32 kBAdobe PDFView/Open
03_certificate.pdf112.94 kBAdobe PDFView/Open
04_acknowledgements.pdf43.33 kBAdobe PDFView/Open
05_contents.pdf20.59 kBAdobe PDFView/Open
06_list of tables.pdf44.53 kBAdobe PDFView/Open
07_list of figures.pdf9.97 kBAdobe PDFView/Open
08_abbreviations.pdf20.43 kBAdobe PDFView/Open
09_introduction.pdf294.06 kBAdobe PDFView/Open
10_chapter 1.pdf101.21 kBAdobe PDFView/Open
11_chapter 2.pdf222.05 kBAdobe PDFView/Open
12_chapter 3.pdf2.35 MBAdobe PDFView/Open
13_chapter 4.pdf145 kBAdobe PDFView/Open
14_chapter 5.pdf59.41 kBAdobe PDFView/Open
15_bibliography.pdf88.11 kBAdobe PDFView/Open
16_appendices.pdf64.92 kBAdobe PDFView/Open
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