Technology Management Strategies For Global Competitiveness A Post Trips Study of Small and Medium Manufacturing Enterprises of Punjab

Abstract

Indian firms have taken decades to catch up with global productivity levels. The time has now come to focus on technology management strategies with a focus on Intellectual Property Rights. Advances in technology have created new opportunities for businesses and new global rules giving value to technology matter a lot in the present times. New rules newlineendorsed by all countries have brought tighter Intellectual Property Protection worldwide. newlineThey raise the market value of technology, increasing incentives to invest in Rand D. IPRs are newlinemostly filed by large and dominant firms, but it is right time now for SMEs to focus on the newlineIPR strategies and initiate steps to enhance IPR culture in Small and Medium Enterprises of newlinePunjab Manufacturing. The present study has been undertaken to understand the technology management strategies adopted by manufacturing SMEs of Punjab in post-TRIPS period. The study also covers the innovation and Intellectual Property Rights status of manufacturing SMEs of Punjab in India in the Post-TRIPS period. The results highlight the low filing of IPRs as well as low focus on R and D. newlineTechnological innovation is an important challenge faced by Small and Medium enterprises (SMEs). This study investigates the factors which influence the growth, performance, and development of IPR attitude of SMEs in India. The study makes an attempt to highlight the extent of Intellectual Property Rights of Indian manufacturing as a whole and a survey analysis has been undertaken for 100 SMEs of Manufacturing sector of Punjab in India to understand the level of IPR filings by firms in Post TRIPS period. Punjab is a progressive state of India. It has been ranked as one of the growing states of India. newlineThe present study also uses growth rates for analyzing the status of IPRs on all India level. It also presents the sector-wise status of patents filed. Manufacturing SMEs have been categorized on the basis of nature of industry into Durable; Non Durable; and Essential goods.