Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/257888
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Marketing Management | |
| dc.date.accessioned | 2019-09-17T09:35:46Z | - |
| dc.date.available | 2019-09-17T09:35:46Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/257888 | - |
| dc.description.abstract | Abstract available newline | |
| dc.format.extent | xxi, 422p. | |
| dc.language | English | |
| dc.relation | No. of references 201 | |
| dc.rights | university | |
| dc.title | A comparative study of the effectiveness of celebrity endorsements and non_celebrity advertisements | |
| dc.title.alternative | - | |
| dc.creator.researcher | Owhal, Shrawan Bhikaji | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.subject.keyword | MANOVA | |
| dc.subject.keyword | Celebrity | |
| dc.subject.keyword | Advertising effectiveness | |
| dc.subject.keyword | Non-Celebrity | |
| dc.subject.keyword | Television media | |
| dc.description.note | Bibliography p. 278-294 | |
| dc.contributor.guide | Phadtare, Milind | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Savitribai Phule Pune University | |
| dc.publisher.institution | Indian Institute of Cost and Management Studies and Research (INDSEARCH) | |
| dc.date.registered | 20-11-2010 | |
| dc.date.completed | 2016 | |
| dc.date.awarded | 08-10-2016 | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Indian Institute of Cost and Management Studies and Research (INDSEARCH) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| /01_title.pdf | Attached File | 21.17 kB | Adobe PDF | View/Open |
| 01_title.pdf | 21.17 kB | Adobe PDF | View/Open | |
| /02_certificate.pdf | 17.7 kB | Adobe PDF | View/Open | |
| 02_certificate.pdf | 17.7 kB | Adobe PDF | View/Open | |
| /03_declaration.pdf | 1.4 MB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 1.4 MB | Adobe PDF | View/Open | |
| 04_contents.pdf | 240.22 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 205.57 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 21.94 kB | Adobe PDF | View/Open | |
| 07_list of abbreviations.pdf | 21.24 kB | Adobe PDF | View/Open | |
| 08_list of annexure.pdf | 15.06 kB | Adobe PDF | View/Open | |
| 09_acknowledgement.pdf | 43.67 kB | Adobe PDF | View/Open | |
| 10_abstract.pdf | 622.87 kB | Adobe PDF | View/Open | |
| 11_chapter 1.pdf | 1.74 MB | Adobe PDF | View/Open | |
| 12_chapter 2.pdf | 5.6 MB | Adobe PDF | View/Open | |
| 13_chapter 3.pdf | 857.4 kB | Adobe PDF | View/Open | |
| 14_chapter 4.pdf | 4.05 MB | Adobe PDF | View/Open | |
| 15_chapter 5.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 16_chapter 6.pdf | 270.33 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 1 MB | Adobe PDF | View/Open | |
| 18_annexures.pdf | 4.68 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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