1. Shodhganga@INFLIBNET
  2. Savitribai Phule Pune University
  3. Indian Institute of Cost and Management Studies and Research (INDSEARCH)
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/257888
Title: A comparative study of the effectiveness of celebrity endorsements and non_celebrity advertisements
Researcher: Owhal, Shrawan Bhikaji
Guide(s): Phadtare, Milind
Keywords: Social Sciences,Economics and Business,Management
MANOVA
Celebrity
Advertising effectiveness
Non-Celebrity
Television media
University: Savitribai Phule Pune University
Completed Date: 2016
Abstract: Abstract available newline
Pagination: xxi, 422p.
URI: http://hdl.handle.net/10603/257888
Appears in Departments:Indian Institute of Cost and Management Studies and Research (INDSEARCH)

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/01_title.pdfAttached File21.17 kBAdobe PDFView/Open
01_title.pdf21.17 kBAdobe PDFView/Open
/02_certificate.pdf17.7 kBAdobe PDFView/Open
02_certificate.pdf17.7 kBAdobe PDFView/Open
/03_declaration.pdf1.4 MBAdobe PDFView/Open
03_declaration.pdf1.4 MBAdobe PDFView/Open
04_contents.pdf240.22 kBAdobe PDFView/Open
05_list of tables.pdf205.57 kBAdobe PDFView/Open
06_list of figures.pdf21.94 kBAdobe PDFView/Open
07_list of abbreviations.pdf21.24 kBAdobe PDFView/Open
08_list of annexure.pdf15.06 kBAdobe PDFView/Open
09_acknowledgement.pdf43.67 kBAdobe PDFView/Open
10_abstract.pdf622.87 kBAdobe PDFView/Open
11_chapter 1.pdf1.74 MBAdobe PDFView/Open
12_chapter 2.pdf5.6 MBAdobe PDFView/Open
13_chapter 3.pdf857.4 kBAdobe PDFView/Open
14_chapter 4.pdf4.05 MBAdobe PDFView/Open
15_chapter 5.pdf1.23 MBAdobe PDFView/Open
16_chapter 6.pdf270.33 kBAdobe PDFView/Open
17_bibliography.pdf1 MBAdobe PDFView/Open
18_annexures.pdf4.68 MBAdobe PDFView/Open
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