1. Shodhganga@INFLIBNET
  2. Savitribai Phule Pune University
  3. Department of Communication & Journalism
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/257869
Title: A comparative study of communication strategies used in FM radio advertisements in Pune and Lucknow
Researcher: Singh, Namrata
Guide(s): Pokharapurkar, Raja
Keywords: Social Sciences,Social Sciences General,Communication
Journalism
Indian radio
FM radio
Radio advertising
Mass Media
University: Savitribai Phule Pune University
Completed Date: 2014
Abstract: Abstract available newline
Pagination: xviii, A24, 368p.
URI: http://hdl.handle.net/10603/257869
Appears in Departments:Department of Communication & Journalism

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/01_title.pdfAttached File21.36 kBAdobe PDFView/Open
01_title.pdf21.36 kBAdobe PDFView/Open
/02_certificate.pdf144.71 kBAdobe PDFView/Open
02_certificate.pdf144.71 kBAdobe PDFView/Open
/03_declaration.pdf405.45 kBAdobe PDFView/Open
03_declaration.pdf405.45 kBAdobe PDFView/Open
04_contents.pdf256.56 kBAdobe PDFView/Open
05_list of tables.pdf218.39 kBAdobe PDFView/Open
06_list of charts.pdf528.95 kBAdobe PDFView/Open
07_list of diagrams.pdf43.08 kBAdobe PDFView/Open
08_acknowledgement.pdf30.75 kBAdobe PDFView/Open
09_abstract.pdf1.35 MBAdobe PDFView/Open
10_chapter 1.pdf3.1 MBAdobe PDFView/Open
11_chapter 2.pdf3.74 MBAdobe PDFView/Open
12_chapter 3.pdf1.59 MBAdobe PDFView/Open
13_chapter 4.pdf4.61 MBAdobe PDFView/Open
14_chapter 5.pdf3.88 MBAdobe PDFView/Open
15_chapter 6.pdf17.18 MBAdobe PDFView/Open
16_chapter 7.pdf466.16 kBAdobe PDFView/Open
17_bibliography.pdf617.82 kBAdobe PDFView/Open
18_appendices.pdf126.88 kBAdobe PDFView/Open
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