An Analytical Study of e Marketing and its impact on consumers satisfaction in Latur District

Abstract

Marketing has undergone tremendous changes over the period of time. The markets have changed from sellers markets to buyers market. Market competition is growing. Marketing task has become more complex and challenging. Further consumer behaviour is changing and never remains the same. Consumer experiencing greater variety of goods and services offered by the marketers. Even consumer choice has become difficult as marketers try to lure consumers with lots of offers and cash discounts. The focus of marketing has changed from store based selling to non-store based selling. Marketers try to sell the goods through variety of channels such as direct marketing and indirect marketing. One important development in the present century is the advent of technology in marketing. Technology has changed the way marketing is being done today marketing is a new buzz word for all the sellers. It has helped the marketers to provide fastes services to the customers.It has created 24X7 markets for all the sellers. It has made global market within the reach of the seller s even small and medium sellers. Thus E-marketing is a new tool for all marketers to reach out to consumers in a more systematic and efficient manner. Further consumers are enjoying the E-marketing as it give a new way of buying experience and excitement. It provides them value for money. The question was whether e marketing has penetrated in the district of latur and what is the level of satisfaction derived by the consumers from e marketing. What is the pattern of purchasing of goods and services through E-marketing and how much is the expenditure incurred one marketing. Further whether the consumption pattern in latur is similar to India s consumption pattern and so on. There was no in depth study on the district of Latur on the subject of E-marketing and therefore to fill this gap the present research was undertaken. It was also to find out the level of satisfaction derived by consumers from E-marketing. newlineLatur district has great ancient history and historical bac