Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/256867
| Title: | A study of consumers attitude towards direct marketing in India |
| Researcher: | Majid Ghorbani |
| Guide(s): | Gowda, K. Nanje |
| Keywords: | Consumers Attitude Direct Marketing Direct Marketing - India Online Shopping Traditional Shopping |
| University: | University of Mysore |
| Completed Date: | 2014 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/256867 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 208.76 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 113.24 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 215.87 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 14.34 kB | Adobe PDF | View/Open | |
| 05_dedication.pdf | 11.4 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 118.26 kB | Adobe PDF | View/Open | |
| 07_contents.pdf | 314.99 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 489.86 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 566.5 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 390.43 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 2.4 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 460.48 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 983 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 1.4 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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