1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/255297
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2019-08-26T09:18:26Z-
dc.date.available2019-08-26T09:18:26Z-
dc.identifier.urihttp://hdl.handle.net/10603/255297-
dc.description.abstractnewline
dc.format.extent214p
dc.languageEnglish
dc.relation177
dc.rightsuniversity
dc.titleEffectiveness of celebrity endorsement in gold jewellery advertisement on consumer based brand equity
dc.title.alternative
dc.creator.researcherPoornima G
dc.subject.keywordAdvertisement
dc.subject.keywordBrand Equity
dc.subject.keywordCelebrity
dc.subject.keywordConsumer
dc.subject.keywordGold Jewellery
dc.subject.keywordSocial Sciences,Social Sciences General,Social Sciences Interdisciplinary
dc.description.noteBibliography, Appendices
dc.contributor.guideBalaji V
dc.publisher.placeSalem
dc.publisher.universityPeriyar University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2018
dc.date.awarded05/10/2018
dc.format.dimensions29 cms
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File34.83 kBAdobe PDFView/Open
02_certificate.pdf6.85 kBAdobe PDFView/Open
03_preliminary pages.pdf790.71 kBAdobe PDFView/Open
04_chapter 1.pdf74.36 kBAdobe PDFView/Open
05_chapter 2.pdf62.2 kBAdobe PDFView/Open
06_chapter 3.pdf206.55 kBAdobe PDFView/Open
07_chapter 4.pdf215.43 kBAdobe PDFView/Open
08_chapter 5.pdf723 kBAdobe PDFView/Open
09_chapter 6.pdf76.6 kBAdobe PDFView/Open
10_bibliography.pdf170.82 kBAdobe PDFView/Open
11_appendices.pdf625.33 kBAdobe PDFView/Open
Show simple item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: