Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/255297
| Title: | Effectiveness of celebrity endorsement in gold jewellery advertisement on consumer based brand equity |
| Researcher: | Poornima G |
| Guide(s): | Balaji V |
| Keywords: | Advertisement Brand Equity Celebrity Consumer Gold Jewellery Social Sciences,Social Sciences General,Social Sciences Interdisciplinary |
| University: | Periyar University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | 214p |
| URI: | http://hdl.handle.net/10603/255297 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 34.83 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 6.85 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 790.71 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 74.36 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 62.2 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 206.55 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 215.43 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 723 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 76.6 kB | Adobe PDF | View/Open | |
| 10_bibliography.pdf | 170.82 kB | Adobe PDF | View/Open | |
| 11_appendices.pdf | 625.33 kB | Adobe PDF | View/Open |
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