1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Periyar Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/252362
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dc.coverage.spatial
dc.date.accessioned2019-08-01T11:21:23Z-
dc.date.available2019-08-01T11:21:23Z-
dc.identifier.urihttp://hdl.handle.net/10603/252362-
dc.description.abstractnewline
dc.format.extent194p
dc.languageEnglish
dc.relation79
dc.rightsuniversity
dc.titleA study on the impact of promotional strategies on buying behaviour in two wheeler industry with special reference to salem district
dc.title.alternative
dc.creator.researcherKumar M
dc.subject.keywordBuying Behaviour
dc.subject.keywordPromotional
dc.subject.keywordSalem District
dc.subject.keywordSocial Sciences,Economics and Business,Management
dc.subject.keywordTwo Wheeler Industry
dc.description.noteBibliography, Appendices
dc.contributor.guideSekar S
dc.publisher.placeSalem
dc.publisher.universityPeriyar University
dc.publisher.institutionPeriyar Institute of Management Studies
dc.date.registered
dc.date.completed2017
dc.date.awarded20/05/2019
dc.format.dimensions29 cms
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Periyar Institute of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File112.44 kBAdobe PDFView/Open
02_certificate.pdf230.77 kBAdobe PDFView/Open
03_preliminary pages.pdf291.89 kBAdobe PDFView/Open
04_chapter 1.pdf394.67 kBAdobe PDFView/Open
05_chapter 2.pdf368.03 kBAdobe PDFView/Open
06_chapter 3.pdf333.93 kBAdobe PDFView/Open
07_chapter 4.pdf1.05 MBAdobe PDFView/Open
08_chapter 5.pdf242.42 kBAdobe PDFView/Open
09_bibliography.pdf175.46 kBAdobe PDFView/Open
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