Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/250031
| Title: | A Study on Analysis of Advertising Effectiveness and Strategic Media Planning in Fast Moving Consumer Goods Sector in Thanjavur District |
| Researcher: | Mahendran N. |
| Guide(s): | Rajasekaran R. |
| Keywords: | Social Sciences,Economics and Business,Business |
| University: | Bharathidasan University |
| Completed Date: | |
| Abstract: | newline |
| Pagination: | 214 |
| URI: | http://hdl.handle.net/10603/250031 |
| Appears in Departments: | Department of Commerce and Financial Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10. n.mahendran_chapter v.pdf | Attached File | 378.31 kB | Adobe PDF | View/Open |
| 11. n.mahendran_bibliography.pdf | 279.09 kB | Adobe PDF | View/Open | |
| 1 title.pdf | 262.21 kB | Adobe PDF | View/Open | |
| 2 certificate.pdf | 260.05 kB | Adobe PDF | View/Open | |
| 3 declaration.pdf | 259.29 kB | Adobe PDF | View/Open | |
| 4_acknowledgement.pdf | 144.83 kB | Adobe PDF | View/Open | |
| 4. n.mahendran_list of tables.pdf | 96.16 kB | Adobe PDF | View/Open | |
| 5_contents.pdf | 81.43 kB | Adobe PDF | View/Open | |
| 6. n.mahendran_chapter i.pdf | 412.44 kB | Adobe PDF | View/Open | |
| 7. n.mahendran_chapter ii.pdf | 853.75 kB | Adobe PDF | View/Open | |
| 8. n.mahendran_chapter iii.pdf | 353.2 kB | Adobe PDF | View/Open | |
| 9. n.mahendran_chapter iv.pdf | 1.24 MB | Adobe PDF | View/Open |
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