Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/250024
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2019-07-09T08:14:38Z | - |
| dc.date.available | 2019-07-09T08:14:38Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/250024 | - |
| dc.description.abstract | not available | |
| dc.format.extent | 204 p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Impact of social media usage on brand choice | |
| dc.title.alternative | ||
| dc.creator.researcher | Anubha | |
| dc.subject.keyword | Brands | |
| dc.subject.keyword | Indian population statistics | |
| dc.subject.keyword | Internet | |
| dc.subject.keyword | Mobile internet users | |
| dc.subject.keyword | Social media marketing | |
| dc.subject.keyword | Social media usage | |
| dc.subject.keyword | Social networking sites | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.description.note | Bibliography p. 189-204 | |
| dc.contributor.guide | Anand, Shashi | |
| dc.publisher.place | Kurukshetra | |
| dc.publisher.university | Kurukshetra University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | nd | |
| dc.date.completed | 2018 | |
| dc.date.awarded | nd | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 378.12 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 135.35 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 130.6 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 238.06 kB | Adobe PDF | View/Open | |
| 05_list of figures.pdf | 276.13 kB | Adobe PDF | View/Open | |
| 06_abbreviations.pdf | 176.35 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 686.1 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 281.67 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 304.52 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 2.81 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 230.5 kB | Adobe PDF | View/Open | |
| 12_references.pdf | 410.78 kB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 249.01 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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