Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/250024
| Title: | Impact of social media usage on brand choice |
| Researcher: | Anubha |
| Guide(s): | Anand, Shashi |
| Keywords: | Brands Indian population statistics Internet Mobile internet users Social media marketing Social media usage Social networking sites Social Sciences,Economics and Business,Management |
| University: | Kurukshetra University |
| Completed Date: | 2018 |
| Abstract: | not available |
| Pagination: | 204 p. |
| URI: | http://hdl.handle.net/10603/250024 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 378.12 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 135.35 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 130.6 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 238.06 kB | Adobe PDF | View/Open | |
| 05_list of figures.pdf | 276.13 kB | Adobe PDF | View/Open | |
| 06_abbreviations.pdf | 176.35 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 686.1 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 281.67 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 304.52 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 2.81 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 230.5 kB | Adobe PDF | View/Open | |
| 12_references.pdf | 410.78 kB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 249.01 kB | Adobe PDF | View/Open |
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