Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/247373
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2019-06-18T04:54:13Z | - |
| dc.date.available | 2019-06-18T04:54:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/247373 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Marketing strategies of ready to serve food and beverages chains a study of multinational brands in India | |
| dc.title.alternative | ||
| dc.creator.researcher | Harsha Vardhan, G. | |
| dc.subject.keyword | Changing Diets | |
| dc.subject.keyword | Eating Patterns | |
| dc.subject.keyword | Fast Food Consumer Behaviour | |
| dc.subject.keyword | Fast Food Consumption | |
| dc.subject.keyword | Fast Foods | |
| dc.subject.keyword | Integrated Marketing Mix | |
| dc.subject.keyword | Marketing Strategy | |
| dc.subject.keyword | Social Sciences,Economics and Business,Business | |
| dc.description.note | ||
| dc.contributor.guide | Amulya, M. | |
| dc.publisher.place | Mysore | |
| dc.publisher.university | University of Mysore | |
| dc.publisher.institution | B N Bahadur Institute of Management Sciences | |
| dc.date.registered | ||
| dc.date.completed | 2018 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | B N Bahadur Institute of Management Sciences | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 19.21 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 15.84 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 15.18 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 17.3 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 29.11 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 29.2 kB | Adobe PDF | View/Open | |
| 07_list of graphs and figures.pdf | 21.92 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 26.63 kB | Adobe PDF | View/Open | |
| 09_abstract.pdf | 16.67 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 83.6 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 243.1 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 392.01 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 4.76 MB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 90.2 kB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 44.69 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 70.4 kB | Adobe PDF | View/Open | |
| 17_annexure.pdf | 101.04 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: