Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/246482
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2019-06-12T06:43:58Z | - |
| dc.date.available | 2019-06-12T06:43:58Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/246482 | - |
| dc.description.abstract | file attached | |
| dc.format.extent | 206 p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Impact of social media as a brand communication tool on consumers of service sector companies in India | |
| dc.title.alternative | - | |
| dc.creator.researcher | Madan, Radhika | |
| dc.subject.keyword | Brand communication and promotion | |
| dc.subject.keyword | Social media | |
| dc.subject.keyword | Social media as a marketing tool | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.description.note | references p.179-206 | |
| dc.contributor.guide | Manmohan Rahul | |
| dc.publisher.place | Gurgaon | |
| dc.publisher.university | Ansal University | |
| dc.publisher.institution | School of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | School of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 14.05 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 84.41 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 142.29 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 159.93 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 369.8 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 214.35 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 534.69 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 357.8 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 273.11 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 3.1 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 237.59 kB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 139.22 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 331.06 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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