Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/246482
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Management | |
dc.date.accessioned | 2019-06-12T06:43:58Z | - |
dc.date.available | 2019-06-12T06:43:58Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/246482 | - |
dc.description.abstract | file attached | |
dc.format.extent | 206 p. | |
dc.language | English | |
dc.relation | - | |
dc.rights | university | |
dc.title | Impact of social media as a brand communication tool on consumers of service sector companies in India | |
dc.title.alternative | - | |
dc.creator.researcher | Madan, Radhika | |
dc.subject.keyword | Brand communication and promotion | |
dc.subject.keyword | Social media | |
dc.subject.keyword | Social media as a marketing tool | |
dc.subject.keyword | Social Sciences,Economics and Business,Management | |
dc.description.note | references p.179-206 | |
dc.contributor.guide | Manmohan Rahul | |
dc.publisher.place | Gurgaon | |
dc.publisher.university | Ansal University | |
dc.publisher.institution | School of Management Studies | |
dc.date.registered | n.d. | |
dc.date.completed | 2017 | |
dc.date.awarded | n.d. | |
dc.format.dimensions | - | |
dc.format.accompanyingmaterial | None | |
dc.type.degree | Ph.D. | |
dc.source.inflibnet | INFLIBNET | |
Appears in Departments: | School of Management Studies |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 14.05 kB | Adobe PDF | View/Open |
02_declaration.pdf | 84.41 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 142.29 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 159.93 kB | Adobe PDF | View/Open | |
05_abstract.pdf | 369.8 kB | Adobe PDF | View/Open | |
06_content.pdf | 214.35 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 534.69 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 357.8 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 273.11 kB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 3.1 MB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 237.59 kB | Adobe PDF | View/Open | |
12_appendix.pdf | 139.22 kB | Adobe PDF | View/Open | |
13_references.pdf | 331.06 kB | Adobe PDF | View/Open |
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