Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/246482
| Title: | Impact of social media as a brand communication tool on consumers of service sector companies in India |
| Researcher: | Madan, Radhika |
| Guide(s): | Manmohan Rahul |
| Keywords: | Brand communication and promotion Social media Social media as a marketing tool Social Sciences,Economics and Business,Management |
| University: | Ansal University |
| Completed Date: | 2017 |
| Abstract: | file attached |
| Pagination: | 206 p. |
| URI: | http://hdl.handle.net/10603/246482 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 14.05 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 84.41 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 142.29 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 159.93 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 369.8 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 214.35 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 534.69 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 357.8 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 273.11 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 3.1 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 237.59 kB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 139.22 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 331.06 kB | Adobe PDF | View/Open |
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