Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/246478
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management studies | |
| dc.date.accessioned | 2019-06-11T12:22:21Z | - |
| dc.date.available | 2019-06-11T12:22:21Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/246478 | - |
| dc.description.abstract | file attached | |
| dc.format.extent | 288 p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Analyzing the right content mix used for different categories of goods and services advertised on social media | |
| dc.title.alternative | - | |
| dc.creator.researcher | Nissa, Ridhwan Un | |
| dc.subject.keyword | Advertisement through Social media | |
| dc.subject.keyword | Consumer buying behavior | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.description.note | references p.259-282 | |
| dc.contributor.guide | Manmohan Rahul and Mishra, Pratika | |
| dc.publisher.place | Gurgaon | |
| dc.publisher.university | Ansal University | |
| dc.publisher.institution | School of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | School of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 36.51 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 50.2 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 89.94 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 98.54 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 118.42 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 149.58 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 275.52 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 507.03 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 307.76 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 6.01 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 217.97 kB | Adobe PDF | View/Open | |
| 12_references.pdf | 397.92 kB | Adobe PDF | View/Open | |
| 13_annexure.pdf | 432.56 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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