1. Shodhganga@INFLIBNET
  2. Manonmaniam Sundaranar University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/245625
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DC FieldValueLanguage
dc.date.accessioned2019-06-03T09:51:42Z-
dc.date.available2019-06-03T09:51:42Z-
dc.identifier.urihttp://hdl.handle.net/10603/245625-
dc.description.abstractnewline-
dc.format.extentxv, 238-
dc.languageEnglish-
dc.rightsuniversity-
dc.titleA study on product placements in cinema as a marketing communication strategy with reference to tamil cinema-
dc.creator.researcherKrishnabhaskar Mangalasserri-
dc.contributor.guideSreedevi V-
dc.publisher.placeTirunelveli-
dc.publisher.universityManonmaniam Sundaranar University-
dc.publisher.institutionDepartment of Management Studies-
dc.date.registerednd-
dc.date.completed2018-
dc.date.awardednd-
dc.format.accompanyingmaterialDVD-
dc.source.universityUniversity-
dc.type.degreePh.D.-
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File74.88 kBAdobe PDFView/Open
02_certificate.pdf23.95 kBAdobe PDFView/Open
03_acknowledgement.pdf28.14 kBAdobe PDFView/Open
04_content.pdf13.13 kBAdobe PDFView/Open
05_list iof tables & figures.pdf60.77 kBAdobe PDFView/Open
07_chapter1.pdf114.91 kBAdobe PDFView/Open
08_chapter2.pdf302.7 kBAdobe PDFView/Open
09_chapter3.pdf246.62 kBAdobe PDFView/Open
10_chapter4.pdf1.96 MBAdobe PDFView/Open
11_chapter5.pdf84.55 kBAdobe PDFView/Open
12_bibliography.pdf87.77 kBAdobe PDFView/Open
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