Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/245625
| Title: | A study on product placements in cinema as a marketing communication strategy with reference to tamil cinema |
| Researcher: | Krishnabhaskar Mangalasserri |
| Guide(s): | Sreedevi V |
| University: | Manonmaniam Sundaranar University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | xv, 238 |
| URI: | http://hdl.handle.net/10603/245625 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 74.88 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 23.95 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 28.14 kB | Adobe PDF | View/Open | |
| 04_content.pdf | 13.13 kB | Adobe PDF | View/Open | |
| 05_list iof tables & figures.pdf | 60.77 kB | Adobe PDF | View/Open | |
| 07_chapter1.pdf | 114.91 kB | Adobe PDF | View/Open | |
| 08_chapter2.pdf | 302.7 kB | Adobe PDF | View/Open | |
| 09_chapter3.pdf | 246.62 kB | Adobe PDF | View/Open | |
| 10_chapter4.pdf | 1.96 MB | Adobe PDF | View/Open | |
| 11_chapter5.pdf | 84.55 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 87.77 kB | Adobe PDF | View/Open |
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