Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/245119
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2019-05-29T08:26:24Z | - |
| dc.date.available | 2019-05-29T08:26:24Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/245119 | - |
| dc.description.abstract | newline | |
| dc.format.extent | vii, 259 | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | A Study of Social Media Marketing Strategies Used by Micro Small Medium Enterprises MSME_S for Customer Acquisition and Retention | |
| dc.title.alternative | ||
| dc.creator.researcher | Bajaj, Resham Ashok | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management,Marketing Strategies | |
| dc.description.note | ||
| dc.contributor.guide | Srinivasan, R. | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | University of Mumbai | |
| dc.publisher.institution | Department of Management Studies | |
| dc.date.registered | 7-5-2014 | |
| dc.date.completed | 2016 | |
| dc.date.awarded | ||
| dc.format.dimensions | 29x21 | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 7.5 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 12.38 kB | Adobe PDF | View/Open | |
| 03_acknowledgment.pdf | 15.64 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 264.03 kB | Adobe PDF | View/Open | |
| 05_list of figures.pdf | 94.02 kB | Adobe PDF | View/Open | |
| 06_list of abbreviations.pdf | 5.09 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 5.57 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 2.05 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 436.3 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.01 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 4.17 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 3.71 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 5.42 MB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 1.93 MB | Adobe PDF | View/Open | |
| 15_research work and papers published.pdf | 29.56 kB | Adobe PDF | View/Open | |
| 16_synopsis.pdf | 2.17 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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