1. Shodhganga@INFLIBNET
  2. University of Mumbai
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/245119
Title: A Study of Social Media Marketing Strategies Used by Micro Small Medium Enterprises MSME_S for Customer Acquisition and Retention
Researcher: Bajaj, Resham Ashok
Guide(s): Srinivasan, R.
Keywords: Social Sciences,Economics and Business,Management,Marketing Strategies
University: University of Mumbai
Completed Date: 2016
Abstract: newline
Pagination: vii, 259
URI: http://hdl.handle.net/10603/245119
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File7.5 kBAdobe PDFView/Open
02_declaration.pdf12.38 kBAdobe PDFView/Open
03_acknowledgment.pdf15.64 kBAdobe PDFView/Open
04_contents.pdf264.03 kBAdobe PDFView/Open
05_list of figures.pdf94.02 kBAdobe PDFView/Open
06_list of abbreviations.pdf5.09 kBAdobe PDFView/Open
07_chapter 1.pdf5.57 MBAdobe PDFView/Open
08_chapter 2.pdf2.05 MBAdobe PDFView/Open
09_chapter 3.pdf436.3 kBAdobe PDFView/Open
10_chapter 4.pdf1.01 MBAdobe PDFView/Open
11_chapter 5.pdf4.17 MBAdobe PDFView/Open
12_chapter 6.pdf3.71 MBAdobe PDFView/Open
13_bibliography.pdf5.42 MBAdobe PDFView/Open
14_appendix.pdf1.93 MBAdobe PDFView/Open
15_research work and papers published.pdf29.56 kBAdobe PDFView/Open
16_synopsis.pdf2.17 MBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: