Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/244468
Title: | Role of corporate social responsibility in enhancing brand equity a Kolkata based study of selected FMCG brands |
Researcher: | Banerjee, Anulekha |
Guide(s): | Dasgupta, Rajib |
Keywords: | Brand Commerce Equity Social Sciences,Economics and Business,Management |
University: | University of Calcutta |
Completed Date: | 2017 |
Abstract: | Abstract available |
Pagination: | x, 139p |
URI: | http://hdl.handle.net/10603/244468 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title page.pdf | Attached File | 51.25 kB | Adobe PDF | View/Open |
02_abstract.pdf | 211.73 kB | Adobe PDF | View/Open | |
03_acknowledgement.pdf | 481.18 kB | Adobe PDF | View/Open | |
04_content.pdf | 305.47 kB | Adobe PDF | View/Open | |
05_list of acronyms.pdf | 25.01 kB | Adobe PDF | View/Open | |
06_chapter 1.pdf | 161.04 kB | Adobe PDF | View/Open | |
07_chapter 2.pdf | 644.02 kB | Adobe PDF | View/Open | |
08_chapter 3.pdf | 165.47 kB | Adobe PDF | View/Open | |
09_chapter 4.pdf | 204.13 kB | Adobe PDF | View/Open | |
10_chapter 5.pdf | 1.61 MB | Adobe PDF | View/Open | |
11_chapter 6.pdf | 720.71 kB | Adobe PDF | View/Open | |
12_chapter 7.pdf | 833.07 kB | Adobe PDF | View/Open |
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