Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/240441
| Title: | Impact of emotional appeal on customers retention |
| Researcher: | Baheti, Gunjan |
| Guide(s): | Jain, Rajendra Kumar |
| Keywords: | Customersretention Emotionalappeal Leveragepoints |
| University: | Devi Ahilya Vishwavidyalaya |
| Completed Date: | 2013 |
| Abstract: | Abstract not available |
| Pagination: | xiv, 261p. |
| URI: | http://hdl.handle.net/10603/240441 |
| Appears in Departments: | shri Vaishnav Institute of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 30.97 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 60.62 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 38.39 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 96.18 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 277.58 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 2.7 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 3.69 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 1.46 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 1.97 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.37 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 1.16 MB | Adobe PDF | View/Open | |
| 12_chapter 7.pdf | 227.3 kB | Adobe PDF | View/Open | |
| 13_chapter 8.pdf | 49.4 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 594.01 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 715.88 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: