Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/240441
Title: Impact of emotional appeal on customers retention
Researcher: Baheti, Gunjan
Guide(s): Jain, Rajendra Kumar
Keywords: Customersretention
Emotionalappeal
Leveragepoints
University: Devi Ahilya Vishwavidyalaya
Completed Date: 2013
Abstract: Abstract not available
Pagination: xiv, 261p.
URI: http://hdl.handle.net/10603/240441
Appears in Departments:shri Vaishnav Institute of Management

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01_title page.pdfAttached File30.97 kBAdobe PDFView/Open
02_certificate.pdf60.62 kBAdobe PDFView/Open
03_acknowledgement.pdf38.39 kBAdobe PDFView/Open
04_preface.pdf96.18 kBAdobe PDFView/Open
05_content.pdf277.58 kBAdobe PDFView/Open
06_chapter 1.pdf2.7 MBAdobe PDFView/Open
07_chapter 2.pdf3.69 MBAdobe PDFView/Open
08_chapter 3.pdf1.46 MBAdobe PDFView/Open
09_chapter 4.pdf1.97 MBAdobe PDFView/Open
10_chapter 5.pdf1.37 MBAdobe PDFView/Open
11_chapter 6.pdf1.16 MBAdobe PDFView/Open
12_chapter 7.pdf227.3 kBAdobe PDFView/Open
13_chapter 8.pdf49.4 kBAdobe PDFView/Open
14_bibliography.pdf594.01 kBAdobe PDFView/Open
15_annexure.pdf715.88 kBAdobe PDFView/Open
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