Ethical Issues in Indian Advertising

Abstract

The present study focuses on the food and hygiene products of USA marketed in India, their ethical issues in Indian advertisements, legal aspects of advertising of these products in India and obligations of the advertiser are studied as major objectives. The developing ideology and mentality of the society from generations to generations and the contemporary wants and needs of the society have always been accomplished. In this course, it is noticed attentively that the life style of the society have been determined and manipulated indirectly by the commercials. This has driven to hard-core marketing tactics which have tempted the advertiser to adopt various misleading and objectionable creative ideas in their advertisements which has arising ethical issues. Hence, the ethical issues in Indian advertisements related to food and hygiene products of USA in Indian market are identified and analyzed. To check on such ethical issues in Indian advertising, the government has set up legal guidelines addressing to various issues in advertising also an autonomous Self-Regulatory Organization (SRO) of the advertising industry to protect the consumers against fake, misleading and deceptive advertisements and advocate healthy advertising. On this background, the present study will audit the effectiveness of advertising laws in India and will evaluate the role of Indian advertising agencies and advertising organization in regulating the advertising laws in India. newline