Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/240040
| Title: | A study on the impact of celebrity endorsed advertisements on the buying behaviour of consumers in salem district with reference to fmcg products |
| Researcher: | Rubia Begum M |
| Guide(s): | Rajeswari R |
| Keywords: | Buying Behaviour Celebrity Consumers FMCG Products Salem District Social Sciences,Social Sciences General,Social Sciences Interdisciplinary |
| University: | Periyar University |
| Completed Date: | 2015 |
| Abstract: | newline |
| Pagination: | 204p |
| URI: | http://hdl.handle.net/10603/240040 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 129.14 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 161.61 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 2 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 8.29 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 3.06 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 11.01 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 14.78 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 5.42 MB | Adobe PDF | View/Open | |
| 09_bibliography.pdf | 757.6 kB | Adobe PDF | View/Open | |
| 10_appendices.pdf | 1.55 MB | Adobe PDF | View/Open |
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