Customers perception of landline service of the Bharat Sanchar Nigam Limited in India with special reference to Salem telecom district Tamil nadu

Abstract

Indian telecom industry is under heavy competition The traditional telephone service is offered by the BSNL but at the same time customers shift their choice to cellular service The BSNL makes various steps to retain its landline customers The BSNL is crossing a crucial situation because surrenders of landline and getting mobile connections are increasing So the functioning of the landline telecom service has been disturbed very much The BSNL can not close its traditional tele services because it has huge amount of investment on this line In this situation the BSNL meets loss of income due to surrenders of landline phone connections by the customers and by switch over of the customers to cellular phones In the light of these problems the present study has been taken up The present research aims to identify the practical problems faced by the landline customers of Salem Telecom District Tamil Nadu and studies the perception of landline customers and the attractive discouraging and expectation factors in respect to the landline connection