Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/238445
| Title: | Impact of TV and print media advertising on buying decision of consumers with special reference to selected consumers of Indore district |
| Researcher: | Matharu, Sukhjeet Kaur |
| Guide(s): | V K, Jain |
| Keywords: | DataAnalysisAndInterpretation HypothesisOfResearch PrintMedia |
| University: | Devi Ahilya Vishwavidyalaya |
| Completed Date: | 2010 |
| Abstract: | Abstract not available |
| Pagination: | xv, 191p. |
| URI: | http://hdl.handle.net/10603/238445 |
| Appears in Departments: | Dept. of Commerce, GACC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 46.06 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 57.19 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 51.27 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 114.55 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 69.22 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 197.44 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 621.96 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.91 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 1.6 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.4 MB | Adobe PDF | View/Open | |
| 11_annexure.pdf | 1.41 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.85 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 415.45 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 338.03 kB | Adobe PDF | View/Open | |
| 15_appendices.pdf | 464.19 kB | Adobe PDF | View/Open |
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