Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/238365
Title: | Shoppers perception satisfaction and loyalty towards online buying A study with reference to National Capital Region |
Researcher: | Mehta K.G. |
Guide(s): | Sinha B. |
Keywords: | Demographic, E-shopping, E-perception, E-satisfaction, E-loyalty. Social Sciences,Economics and Business,Management |
University: | MVN University,Palwal |
Completed Date: | 2018 |
Abstract: | E-Commerce Industry is multiplying multifolds. The shoppers are exhibiting their inclinations towards the online shopping platform and the benefits provided by the platform. Hence, indicating a paradigm shift from brick to click market. On the other hand, competition in e-commerce industry is also increasing. Hence, a need is generated to understand the customer in terms of demographics, perception, satisfaction so that loyalty can be generated. The study attempts to analyze the demographic profile and e-purchase frequency along with assessing e-satisfaction, e-loyalty and the relationship between the three constructs i.e. e-perception, e-satisfaction, e-loyalty. The study is based on National Capital Region with a sample size of 500 e-shoppers . The study was analyzed using SPSS 21.0 and hypothesis were tested using Chi-Square and Pearson Correlation Test. The results intended a strong correlation between e-satisfaction, e-perception and e-loyalty. Also, the result indicates that Gender, Monthly Income and Education have impact on e-purchase frequency whereas age and marital status doesn t have any impact on e-purchase frequency. The study also found average satisfaction and loyalty amongst e-shoppers. newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/238365 |
Appears in Departments: | Business Management & Commerce |
Files in This Item:
File | Description | Size | Format | |
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01_title.pdf | Attached File | 280.58 kB | Adobe PDF | View/Open |
02_certificate.pdf | 204.84 kB | Adobe PDF | View/Open | |
03_anti-plag certificate.pdf | 226.02 kB | Adobe PDF | View/Open | |
04_abstract.pdf | 342.58 kB | Adobe PDF | View/Open | |
05_acknowledgement.pdf | 347.62 kB | Adobe PDF | View/Open | |
06_list of tables.pdf | 178.96 kB | Adobe PDF | View/Open | |
07_list of figures.pdf | 278.32 kB | Adobe PDF | View/Open | |
08_table of contents.pdf | 371.11 kB | Adobe PDF | View/Open | |
09_chapter-1.pdf | 1.17 MB | Adobe PDF | View/Open | |
10_chapter-2.pdf | 498.53 kB | Adobe PDF | View/Open | |
11_chapter-3.pdf | 586.86 kB | Adobe PDF | View/Open | |
12_chapter-4.pdf | 1.6 MB | Adobe PDF | View/Open | |
13_chapter-5.pdf | 535.43 kB | Adobe PDF | View/Open | |
14_publication.pdf | 391.56 kB | Adobe PDF | View/Open | |
15_appendix.pdf | 521.64 kB | Adobe PDF | View/Open | |
16_references.pdf | 481.42 kB | Adobe PDF | View/Open |
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