1. Shodhganga@INFLIBNET
  2. Savitribai Phule Pune University
  3. METs Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/237562
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2019-04-07T10:11:28Z-
dc.date.available2019-04-07T10:11:28Z-
dc.identifier.urihttp://hdl.handle.net/10603/237562-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA study of impact of promotional strategies for over the counter OTC drugs on consumerswith special reference to selected therapeutic groups in Pune city
dc.title.alternative
dc.creator.researcherLad,Mrinalini Madhusudan
dc.subject.keywordSocial Sciences,Economics and Business,Management
dc.subject.keywordMarketing Management
dc.subject.keywordImpact of promotional strategies
dc.subject.keywordOver-the-counter Drugs
dc.subject.keywordConsumers
dc.subject.keywordTherapeutic groups
dc.subject.keywordPune city
dc.description.note
dc.contributor.guideBerad, Nilesh R.
dc.publisher.placePune
dc.publisher.universitySavitribai Phule Pune University
dc.publisher.institutionMETs Institute of Management
dc.date.registered18/07/2012
dc.date.completed06/2017
dc.date.awarded25/09/2017
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:METs Institute of Management

Files in This Item:
File Description SizeFormat 
01. front page.pdfAttached File11.9 kBAdobe PDFView/Open
02. certificate.pdf11.67 kBAdobe PDFView/Open
03. declaration.pdf35.01 kBAdobe PDFView/Open
04. acknowledgement.pdf37.66 kBAdobe PDFView/Open
05. index.pdf52.07 kBAdobe PDFView/Open
06. list of tables.pdf71.79 kBAdobe PDFView/Open
07. list of graphs.pdf67.11 kBAdobe PDFView/Open
08. list of figures.pdf323.29 kBAdobe PDFView/Open
09. abstract.pdf15.01 kBAdobe PDFView/Open
10. chapter 1.pdf2.67 MBAdobe PDFView/Open
11. chapter 2.pdf225.76 kBAdobe PDFView/Open
12. chapter 3.pdf684.97 kBAdobe PDFView/Open
13. chapter 4.pdf449.3 kBAdobe PDFView/Open
14. chapter 5.pdf2.4 MBAdobe PDFView/Open
15. chapter 6.pdf134.79 kBAdobe PDFView/Open
16. appendices.pdf490.62 kBAdobe PDFView/Open
17_bibliography.pdf462.65 kBAdobe PDFView/Open
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