1. Shodhganga@INFLIBNET
  2. Savitribai Phule Pune University
  3. METs Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/237562
Title: A study of impact of promotional strategies for over the counter OTC drugs on consumerswith special reference to selected therapeutic groups in Pune city
Researcher: Lad,Mrinalini Madhusudan
Guide(s): Berad, Nilesh R.
Keywords: Social Sciences,Economics and Business,Management
Marketing Management
Impact of promotional strategies
Over-the-counter Drugs
Consumers
Therapeutic groups
Pune city
University: Savitribai Phule Pune University
Completed Date: 06/2017
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/237562
Appears in Departments:METs Institute of Management

Files in This Item:
File Description SizeFormat 
01. front page.pdfAttached File11.9 kBAdobe PDFView/Open
02. certificate.pdf11.67 kBAdobe PDFView/Open
03. declaration.pdf35.01 kBAdobe PDFView/Open
04. acknowledgement.pdf37.66 kBAdobe PDFView/Open
05. index.pdf52.07 kBAdobe PDFView/Open
06. list of tables.pdf71.79 kBAdobe PDFView/Open
07. list of graphs.pdf67.11 kBAdobe PDFView/Open
08. list of figures.pdf323.29 kBAdobe PDFView/Open
09. abstract.pdf15.01 kBAdobe PDFView/Open
10. chapter 1.pdf2.67 MBAdobe PDFView/Open
11. chapter 2.pdf225.76 kBAdobe PDFView/Open
12. chapter 3.pdf684.97 kBAdobe PDFView/Open
13. chapter 4.pdf449.3 kBAdobe PDFView/Open
14. chapter 5.pdf2.4 MBAdobe PDFView/Open
15. chapter 6.pdf134.79 kBAdobe PDFView/Open
16. appendices.pdf490.62 kBAdobe PDFView/Open
17_bibliography.pdf462.65 kBAdobe PDFView/Open
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