Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/236733
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2019-04-04T06:06:58Z | - |
| dc.date.available | 2019-04-04T06:06:58Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/236733 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xiii, 367p. | |
| dc.language | English | |
| dc.relation | No Reference | |
| dc.rights | university | |
| dc.title | Study of the effect of rational and emotional advertising appeals on consumer response | |
| dc.title.alternative | ||
| dc.creator.researcher | Keshari, Pragya | |
| dc.subject.keyword | ConsumerResponse | |
| dc.subject.keyword | EmotionalAdvertising | |
| dc.subject.keyword | Rational | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Jain, Sangeeta | |
| dc.publisher.place | Indore | |
| dc.publisher.university | Devi Ahilya Vishwavidyalaya | |
| dc.publisher.institution | Institute of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2013 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Institute of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 37.07 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 32.36 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 29.87 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 46.22 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 59.34 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 53.77 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 56.71 kB | Adobe PDF | View/Open | |
| 08_list of graphs.pdf | 23.21 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 1.59 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 1.17 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 288.44 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 3.65 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 796.79 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 265.21 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 103.25 kB | Adobe PDF | View/Open | |
| 16_references.pdf | 1.54 MB | Adobe PDF | View/Open | |
| 17_appendices.pdf | 1.37 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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