1. Shodhganga@INFLIBNET
  2. Devi Ahilya Vishwavidyalaya
  3. Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/236733
Title: Study of the effect of rational and emotional advertising appeals on consumer response
Researcher: Keshari, Pragya
Guide(s): Jain, Sangeeta
Keywords: ConsumerResponse
EmotionalAdvertising
Rational
University: Devi Ahilya Vishwavidyalaya
Completed Date: 2013
Abstract: Abstract not available
Pagination: xiii, 367p.
URI: http://hdl.handle.net/10603/236733
Appears in Departments:Institute of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File37.07 kBAdobe PDFView/Open
02_declaration.pdf32.36 kBAdobe PDFView/Open
03_certificate.pdf29.87 kBAdobe PDFView/Open
04_preface.pdf46.22 kBAdobe PDFView/Open
05_acknowledgement.pdf59.34 kBAdobe PDFView/Open
06_content.pdf53.77 kBAdobe PDFView/Open
07_list of tables.pdf56.71 kBAdobe PDFView/Open
08_list of graphs.pdf23.21 kBAdobe PDFView/Open
09_chapter 1.pdf1.59 MBAdobe PDFView/Open
10_chapter 2.pdf1.17 MBAdobe PDFView/Open
11_chapter 3.pdf288.44 kBAdobe PDFView/Open
12_chapter 4.pdf3.65 MBAdobe PDFView/Open
13_chapter 5.pdf796.79 kBAdobe PDFView/Open
14_chapter 6.pdf265.21 kBAdobe PDFView/Open
15_chapter 7.pdf103.25 kBAdobe PDFView/Open
16_references.pdf1.54 MBAdobe PDFView/Open
17_appendices.pdf1.37 MBAdobe PDFView/Open
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