Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/236733
Title: | Study of the effect of rational and emotional advertising appeals on consumer response |
Researcher: | Keshari, Pragya |
Guide(s): | Jain, Sangeeta |
Keywords: | ConsumerResponse EmotionalAdvertising Rational |
University: | Devi Ahilya Vishwavidyalaya |
Completed Date: | 2013 |
Abstract: | Abstract not available |
Pagination: | xiii, 367p. |
URI: | http://hdl.handle.net/10603/236733 |
Appears in Departments: | Institute of Management Studies |
Files in This Item:
File | Description | Size | Format | |
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01_title page.pdf | Attached File | 37.07 kB | Adobe PDF | View/Open |
02_declaration.pdf | 32.36 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 29.87 kB | Adobe PDF | View/Open | |
04_preface.pdf | 46.22 kB | Adobe PDF | View/Open | |
05_acknowledgement.pdf | 59.34 kB | Adobe PDF | View/Open | |
06_content.pdf | 53.77 kB | Adobe PDF | View/Open | |
07_list of tables.pdf | 56.71 kB | Adobe PDF | View/Open | |
08_list of graphs.pdf | 23.21 kB | Adobe PDF | View/Open | |
09_chapter 1.pdf | 1.59 MB | Adobe PDF | View/Open | |
10_chapter 2.pdf | 1.17 MB | Adobe PDF | View/Open | |
11_chapter 3.pdf | 288.44 kB | Adobe PDF | View/Open | |
12_chapter 4.pdf | 3.65 MB | Adobe PDF | View/Open | |
13_chapter 5.pdf | 796.79 kB | Adobe PDF | View/Open | |
14_chapter 6.pdf | 265.21 kB | Adobe PDF | View/Open | |
15_chapter 7.pdf | 103.25 kB | Adobe PDF | View/Open | |
16_references.pdf | 1.54 MB | Adobe PDF | View/Open | |
17_appendices.pdf | 1.37 MB | Adobe PDF | View/Open |
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