Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/234237
| Title: | The Effect of Consumer Based Brand equity CBBE dimensions on purchase intention of private label brands vis à vis national label brands |
| Researcher: | Sasirekha.K |
| Guide(s): | Sathish A.S |
| Keywords: | Social Sciences,Economics and Business,Business |
| University: | VIT University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | I-XVI,1-263 |
| URI: | http://hdl.handle.net/10603/234237 |
| Appears in Departments: | Centre of Business School |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 12.19 kB | Adobe PDF | View/Open |
| 02_declaration,certifiate,abstract and acknowledgement.pdf | 52.69 kB | Adobe PDF | View/Open | |
| 03_table of content,list of figures,list of tables,abbreviation.pdf | 43.72 kB | Adobe PDF | View/Open | |
| 04_introduction.pdf | 793.37 kB | Adobe PDF | View/Open | |
| 05_review of literature.pdf | 232.86 kB | Adobe PDF | View/Open | |
| 06_research methodolgy.pdf | 59.66 kB | Adobe PDF | View/Open | |
| 07_data analysis and interpretation.pdf | 298.78 kB | Adobe PDF | View/Open | |
| 08_findings, discussions, conclusion, limitations and directions for future research.pdf | 133.15 kB | Adobe PDF | View/Open | |
| 09_references.pdf | 171.14 kB | Adobe PDF | View/Open | |
| 10_list of publications.pdf | 15.31 kB | Adobe PDF | View/Open | |
| 11_survey questionnaire.pdf | 108.92 kB | Adobe PDF | View/Open |
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