1. Shodhganga@INFLIBNET
  2. Anna University
  3. Faculty of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/234189
Title: From multi channel to omni channel Determinants of channel choice
Researcher: RS, Sathyanarayanan
Guide(s): Nandagopal, R
Keywords: Channels
Consumer
Omni-channel
Psychographics
Shopping
University: Anna University
Completed Date: 2018
Abstract: Abstract available
Pagination: xxiv, 199p.
URI: http://hdl.handle.net/10603/234189
Appears in Departments:Faculty of Management Studies

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01_title page.pdfAttached File39.98 kBAdobe PDFView/Open
02_certificate.pdf677.86 kBAdobe PDFView/Open
03_abstract.pdf450.8 kBAdobe PDFView/Open
04_acknowledgement.pdf89.45 kBAdobe PDFView/Open
05_table of content.pdf848.81 kBAdobe PDFView/Open
06_list of table.pdf510.16 kBAdobe PDFView/Open
07_list of figures.pdf225.5 kBAdobe PDFView/Open
08_list of key definitions.pdf113.14 kBAdobe PDFView/Open
09_chapter 1.pdf486.93 kBAdobe PDFView/Open
10_chapter 2.pdf642.83 kBAdobe PDFView/Open
11_chapter 3.pdf1.75 MBAdobe PDFView/Open
12_chapter 4.pdf561.95 kBAdobe PDFView/Open
13_chapter 5.pdf522.78 kBAdobe PDFView/Open
14_chapter 6.pdf1.55 MBAdobe PDFView/Open
15_appendix 1.pdf1.11 MBAdobe PDFView/Open
16_references.pdf1.1 MBAdobe PDFView/Open
17_list of publication.pdf147.15 kBAdobe PDFView/Open
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