Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/233314
| Title: | A study on influence of celebrity endorsement on consumer purchase intention towards personal care products |
| Researcher: | K, Soniya |
| Guide(s): | Karthikeyan, P |
| Keywords: | Consumer Marketing Purchase Radio Tv |
| University: | Anna University |
| Completed Date: | 2017 |
| Abstract: | Abstract available |
| Pagination: | xxix, 294p. |
| URI: | http://hdl.handle.net/10603/233314 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 24.62 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 838.32 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 306.5 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 5.35 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 113.61 kB | Adobe PDF | View/Open | |
| 06_list of table.pdf | 275.27 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 4.73 kB | Adobe PDF | View/Open | |
| 08_list of abbreviation.pdf | 5.85 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 1.39 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 1.41 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 644.48 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 503.1 kB | Adobe PDF | View/Open | |
| 14_appendix 1.pdf | 1.35 MB | Adobe PDF | View/Open | |
| 15_references.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 16_list of publication.pdf | 357.74 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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