Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/232190
Title: | A study on online advertisement usage practices of the consumers with special reference to the selected consumer durable goods in Chennai Tamil Nadu |
Researcher: | C, Rajalakshmi |
Guide(s): | Purusothaman, Uma Rani |
Keywords: | Advertisement Chi-square DurableGoods E-commerce StructuralEquation |
University: | Anna University |
Completed Date: | 2018 |
Abstract: | Abstract available |
Pagination: | xxiv, 218p. |
URI: | http://hdl.handle.net/10603/232190 |
Appears in Departments: | Faculty of Management Studies |
Files in This Item:
File | Description | Size | Format | |
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01_title page.pdf | Attached File | 22.26 kB | Adobe PDF | View/Open |
02_certificate.pdf | 397.22 kB | Adobe PDF | View/Open | |
03_abstract.pdf | 12.42 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 5.17 kB | Adobe PDF | View/Open | |
05_table of content.pdf | 33.08 kB | Adobe PDF | View/Open | |
06_list of table.pdf | 15.29 kB | Adobe PDF | View/Open | |
07_list of figures.pdf | 4.35 kB | Adobe PDF | View/Open | |
08_list of abbreviation.pdf | 11.41 kB | Adobe PDF | View/Open | |
09_chapter 1.pdf | 792.27 kB | Adobe PDF | View/Open | |
10_chapter 2.pdf | 580.23 kB | Adobe PDF | View/Open | |
11_chapter 3.pdf | 583.96 kB | Adobe PDF | View/Open | |
12_chapter 4.pdf | 528.64 kB | Adobe PDF | View/Open | |
13_chapter 5.pdf | 1.43 MB | Adobe PDF | View/Open | |
14_chapter 6.pdf | 301.41 kB | Adobe PDF | View/Open | |
15_appendix.pdf | 248.54 kB | Adobe PDF | View/Open | |
16_references.pdf | 177.42 kB | Adobe PDF | View/Open | |
17_list of publication.pdf | 16.15 kB | Adobe PDF | View/Open |
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