Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/230507
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Marketing | |
| dc.date.accessioned | 2019-03-01T04:43:36Z | - |
| dc.date.available | 2019-03-01T04:43:36Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/230507 | - |
| dc.description.abstract | None | |
| dc.format.extent | 154 p. | |
| dc.language | English | |
| dc.relation | no. of references 113 | |
| dc.rights | university | |
| dc.title | An acceptance and diffussion of mobile marketing in North India | |
| dc.title.alternative | - | |
| dc.creator.researcher | Devender Kumar | |
| dc.subject.keyword | Mobile marketing | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.description.note | bibliography p.134-147 | |
| dc.contributor.guide | Singh, Bhagwan | |
| dc.publisher.place | Dharamshala | |
| dc.publisher.university | Central University of Himachal Pradesh | |
| dc.publisher.institution | Department of Marketing and Supply Chain Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2018 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Marketing and Supply Chain Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 30.94 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 122.75 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 88.42 kB | Adobe PDF | View/Open | |
| 04_index.pdf | 107.42 kB | Adobe PDF | View/Open | |
| 05_list of figure.pdf | 128.58 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 161.27 kB | Adobe PDF | View/Open | |
| 07_abbrevations.pdf | 88.78 kB | Adobe PDF | View/Open | |
| 08_preface.pdf | 142.15 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 858.89 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 271.92 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 334.96 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 465.1 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 873.83 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 752.11 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 204.01 kB | Adobe PDF | View/Open | |
| 16_references.pdf | 589.24 kB | Adobe PDF | View/Open | |
| 17_questionnaire.pdf | 264.68 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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