Colour Preferences and Colour Emotions among Tribal and Non Tribal Students in Relation with Personality Traits

Abstract

Two psycho-physical experiments described here were aimed at assessing colour preference and colour emotion responses to single colours, in terms of how much they prefer or like the particular colour and which emotion they evoke by looking at particular colour and evaluating the relationship between personality traits and colour preference and colour emotions from participants perspective. In order to accomplish the aims of the present work, two experiments were carried. For the experiment 1, colour preference task was administered to 100 participants to determine individual colour preferences for 32 single colours. For the experiment 2, colour emotion task was carried out to 100 participants to determine individual colour emotions for 16 single colours. In addition, participants completed the NEO-FFI 3 to determine the personality domains scores. The obtained data was analyzed using the following techniques, namely, Descriptive statistics, Multivariate analysis of variance, and Correlation coefficients. The results of this study suggest cultural and gender differences in colour preference and colour emotions. The results also suggest relationships between personality traits and colour preferences and colour emotions. newline