Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/228141
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Administration | |
| dc.date.accessioned | 2019-01-30T12:21:27Z | - |
| dc.date.available | 2019-01-30T12:21:27Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/228141 | - |
| dc.description.abstract | not available | |
| dc.format.extent | 168 p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Impact of brand equity on customer relationship management a study of public relations industry in national capital region | |
| dc.title.alternative | ||
| dc.creator.researcher | Kumar, Arvind | |
| dc.subject.keyword | Brand equity | |
| dc.subject.keyword | Customer relationship management | |
| dc.subject.keyword | Market | |
| dc.subject.keyword | Public relations industry | |
| dc.subject.keyword | Social Sciences,Economics and Business,Business | |
| dc.description.note | Bibliography p. 153-161 | |
| dc.contributor.guide | Ahlawat, Rajneesh | |
| dc.publisher.place | Sirsa | |
| dc.publisher.university | Chaudhary Devi Lal University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | ||
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 81.05 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 266.88 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 266.37 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 163.06 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 128.91 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 230.27 kB | Adobe PDF | View/Open | |
| 07_list of abbreviations.pdf | 111.45 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.87 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 319.73 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 270.49 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.55 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 273.88 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 259.14 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 268.37 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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