A study on crm practices and service Quality in banking sector with Reference to villupuram vellore And thiruvannamalai district

Abstract

Banking organizations situated in the Districts of VillupuramVellore and Thiruvannamalai are focusing mostly on satisfaction of their newlinecustomers based on the quality of the Products and Services Creating and newlinemaintaining relationship with customers is the core objective for the success newlineof baking organizations In a highly competitive business environment newlineretaining the customers are more difficult than acquiring the customers And newlinenowadays customers are well educated and well aware of various products newlineand services of different banking sectors such as Public Sector, Private and newlineCooperative and banks Hence it is imperative to study the different aspects newlineof CRM practices and dimensions of Service Quality which are causative newlinevariables newlineThe Descriptive research has been designed appropriately for the newlinefulfillment of the objectives of the study relating to the Customer Relationship newlineManagement and the dimensions of Service Quality on the products of the newlinebanking sectors newline newline